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Communications folks can help your board develop media relationships that will lead to better reporting and a keener understanding of the board's policy decisions and initiatives.
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State boards can use their forums to show how rewarding and impactful teaching can be.
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Parents need—and want—access to multiple measures of achievement.
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State boards can help parents play an active role in accelerating their children’s learning and development with evidence-based, accessible resources.
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States have been making important strides toward ensuring that schools are safe, more supportive learning environments.
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State boards should seize every opportunity to help schools strengthen bonds with families.
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In the face of shifting, sometimes conflicting guidance, reopening schools is easier said than done. For communicating in uncertain times, my advice is this: Manage change with authority.
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Effective, clear communications in uncertain times is critical—for parents, policymakers, and the public.